Welcome to the Polk Knowledge Center

Here you will find an evolving collection of reports and insightful analysis about the automotive industry. Put our knowledge to work for you -- explore the resources below to see how Polk can help you address your business challenges.

Analysis & Reports

POLK VIEWS ::

How Did the Toyota Recalls Affect Customer Loyalty :: Analysis of the impact of recent Toyota vehicle recalls on owner loyalty.

The Future of European Retail Networks :: Analysis of the future trends for European retail networks.

Asia Pacific Region Propels Growth of Hybrid Market :: Analysis of global hybrid sales trends and market share.

State of the U.S. Light Vehicle Market – December 2009 :: Commentary on U.S. light vehicle sales trends and forecasts.

Where Are All the Saturn Owners Going? :: Analysis of loyalty and defection rates of Saturn owners over time; predictions of brands they will buy.

Will Super Small Cars Generate Super Big Sales? :: Analysis of the minicar segment including sales projections in China, Western Europe and the U.S.

Who Will Buy Tomorrow's Electric Vehicles? :: Analysis of the electric vehicle market, future buyer profiles and launch considerations.

What Do U.S. Car Buyers Think about the Challenges Facing the Auto Industry? :: Consumer sentiment about industry challenges.

Compacts in Quebec – Small Cars with Big Popularity :: Analysis of compact vehicle market in Quebec.

Is the U.S. Auto Market Ready for Indian Vehicles? :: Analysis of potential success of two new Indian vehicles entering the U.S. auto market.

Consumer Perceptions of "Cash for Clunkers" :: Consumer views about Cash for Clunkers and their likelihood to participate.

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Case Studies

How Advanstar Quantifies the Quality of Consumer Show Audiences :: How Advanstar determines the purchase rate of motorcycle show attendees and proves the value of participation to OEMs.

How Beldare Motors (VW Taiwan) Partnered with Polk to Optimize its Dealer Network :: How Beldare Motors determined the optimal number and location of dealerships to meet customers' sales and service needs.

How Hachette Filipacchi Media U.S. Proved Performance in a Cluttered Media Marketplace :: How a U.S. media organization helped its customer effectively reach its target and measure results.

How Uni-Select® Helps its Customers Save Time and Money through Effective Inventory Management :: How Uni-Select built an effective online inventory management tool using Polk's vehicle registration data.

How Volkswagen Group UK Builds Aftersales Profitability :: How PolkConnect helped VW UK increase ROI, leads, response rates and profitability of aftersales operations.

How Price Toyota Acquires and Retains Customers through Targeted Direct Marketing :: How a dealership used Polk Garage Predictor™ and Purchase Predictor™ to increase ROI and vehicle sales.

How MileOne Sells Smart with Polk Lead Scoring :: How Polk Lead Scoring helped a dealer group improve online lead conversions and decrease sales costs by 11%.

Market Studies

Consumer Sentiment During Challenging Times :: Consumer insights into the U.S. auto industry, economy, vehicle ownership and purchase plans; part of series on industry challenges.

The Impact of Declining New Vehicle Sales on the Aftermarket Business
:: Analysis of impact of lower vehicle sales on aftermarket by sales channel and category; part of series on industry challenges.

The Impact of Possible Model and Brand Terminations on Customer Loyalty :: Analysis of how vehicle model terminations affect loyalty; part of series on industry challenges.

Consumer Expectations for Internet Lead Marketing :: Insights into different types of Internet leads; how to improve online lead management.

White Papers

Managing Customer Loyalty in the Auto Industry :: What automakers can do to improve owner loyalty and loyalty's relationship to financial results.

Mining a Hidden Asset to Increase Brand Loyalty and Sales :: Using repair order data to build sales and service loyalty.

What is the Best Way to Calculate Transactional Loyalty? :: Comparison of household and disposal methods of calculating loyalty.

Correlating Vehicle Sales and Owner Loyalty :: Analysis of correlation between vehicle sales and owner loyalty trends.

Effective Qualification: Prioritizing Automotive Prospects with Lead Scoring :: How Polk Lead Scoring addresses common challenges of qualifying Internet leads.

Analysis & Reports (con'td)

POLK VIEWS ::

The Future of the U.S. Commercial Vehicle Market :: Commercial vehicle forecasts through 2013 based on both VIO and registrations.

More Consumers Choose Used Vehicles in Weak Economy :: Analysis of used vehicle sales trends and the changing ratio of used-to-new vehicle sales.

The Changing U.S. Motorcycle Market :: Analysis of sales trends in used and new on-road motorcycle markets.

The State of the U.S. Hybrid Sector :: Analysis of 2007-2008 U.S. hybrid retail sales trends.

Asian-Americans and the U.S. Auto Market :: Market share by brand for Asian-Americans; considerations for marketing to this multicultural group.

Hispanics and the U.S. Auto Market :: Market share by brand for Hispanics; considerations for marketing to this multicultural group.

All Used Vehicle Buyers Are Not Alike :: Profiles of four distinct segments of used vehicle buyers.

Short-Term Slump, Year-Over-Year Gains for Global Hybrid Market :: Analysis of global 2007-2008 hybrid sales trends with focus on strong hybrid growth markets.

Planning Beyond a Billion :: Implications for aftermarket business in emerging markets as global vehicle volumes approach 1 billion.

OTHER REPORTS ::

June 2010 Quarterly Commercial Vehicle Report :: Total registrations are on the rise--used commercial vehicle registrations are a major contributor.

April 2010 Monthly Commercial Vehicle Market Intelligence Report :: The performance of April 2010 New Registrations show signs of encouragement.

March 2010 Quarterly Commercial Vehicle Report :: Commercial New Registrations for GVW 3-8 vehicles for the first quarter of the 2010 Calendar Year were down 8.0%.

December 2009 Quarterly Commercial Vehicle Report :: New Commercial Registrations for GVW 3-8 vehicles for the 2009 Calendar Year were down 36.8%.

September 2009 Quarterly Commercial Vehicle Report :: Commercial vehicle registrations were down 38.5 percent for the first nine months of 2009.

The Chinese Commercial Vehicle Market (Review of First Half of 2008) :: Continued growth in Chinese commercial vehicle market in first half of 2008.