CASE STUDY :: How Hachette Filipacchi Media U.S. Proved Performance in a Cluttered Media Marketplace

Getting the right messages to potential Toyota Tundra targets was one goal...proving that HFM US had what it takes to help Toyota and its marketing agency was another. Read about the strategy and monetary results realized when Hachette Filipacchi Media and Polk worked together to support the Toyota Tundra campaign.

Here's an overview:

Challenge	Solution	Results

Demonstrate to Toyota that Hachette Filipacchi Media (HFM) could deliver targeted messages to the best audiences that supported a Toyota Tundra campaign.	Polk analyzed the HFM subscriber databases and enhanced these households with indicators enabling emailed recipients to be segmented into three relevant groups. ROI was enabled by a campaign evaluation analysis conducted by Polk.	-	$12 million spent on Toyota vehicles among the targeted audiences and another $17 million spent on trucks in the segment representing the vehicle (Toyota Tundra) being promoted
		-	Strong email campaign performance metrics regarding open and click-through rates

To learn more, download the Hachette Filipacchi study.