The Leader in Global Automotive Intelligence :: International Gateway  

   
  Global Automotive Information and Marketing Solutions

As the recognized expert for automotive intelligence and marketing solutions, Polk has a reputation for excellence and a passion for uncovering high-value insights to help you make more informed, confident decisions.

In a hypercompetitive global market, Polk has found that success depends on first understanding your business needs, and then delivering solutions based on experience, accurate data and deep industry insights.

Understand your market position. Increase and protect your market volume. Gain insights into trends that affect your business. Forecast and prepare for emerging opportunities. Build customer loyalty and conquest new business. Whatever your business objectives, you can count on Polk to help you gain a competitive advantage.

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Knowledge Center ::

Visit our Knowledge Center for the latest analysis and insights related to the changing global automotive industry.

Global Light Vehicle Market Forecasting Report - December 2009

How Hachette Filipacchi Media U.S. Proved Performance in a Cluttered Media Marketplace

Managing Customer Loyalty in the Auto Industry

State of the U.S. Light Vehicle Market – December 2009


Recent News ::

Read our most current press releases.

2/1/2010

 

Polk Announces Corporate Headquarters Move

1/26/2010

 

R. L. Polk & Co. Automotive Data Now Available to Online Advertisers via Datalogix™

1/12/2010

 

Polk Announces 2009 Model Year Automotive Loyalty Award Winners

1/8/2010

 

U.S. Light Vehicles Expected to Grow 10.2 Percent in 2010, According to Polk

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The Polk Blog ::

The Polk Blog offers perspectives from Polk experts about hot topics affecting the auto industry.

Polk EuroCar Seminar – Hybrid Questions & Answers (2/8/2010)

The Perfect Car (2/5/2010)

The Polk EuroCar Seminar – Marketing Questions & Answers (2/4/2010)

The Return to Vehicle Leasing (2/3/2010)

Heavy Duty Manufacturers and Polk Honor Hall-of-Famer at HDAW 2010 (2/3/2010)