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  Global Automotive Information and Marketing Solutions

As the recognized expert for automotive intelligence and marketing solutions, Polk has a reputation for excellence and a passion for uncovering high-value insights to help you make more informed, confident decisions.

In a hypercompetitive global market, Polk has found that success depends on first understanding your business needs, and then delivering solutions based on experience, accurate data and deep industry insights.

Understand your market position. Increase and protect your market volume. Gain insights into trends that affect your business. Forecast and prepare for emerging opportunities. Build customer loyalty and conquest new business. Whatever your business objectives, you can count on Polk to help you gain a competitive advantage.

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Knowledge Center ::

Visit our Knowledge Center for the latest analysis and insights related to the changing global automotive industry.

December 2009 Commercial Vehicle Report

Global Light Vehicle Market Forecasting Report - December 2009

How Hachette Filipacchi Media U.S. Proved Performance in a Cluttered Media Marketplace

Managing Customer Loyalty in the Auto Industry


Recent News ::

Read our most current press releases.

3/3/2010

 

Polk Launches Automotive Lists Online to Help Dealers and Agencies Find New Prospects

2/12/2010

 

Reynolds Announces Collaboration with Polk for Data Cleansing Services

2/11/2010

 

DMEAutomotive Integrates Polk Market Intelligence for Customers, Prospects

2/9/2010

 

DealerUps Helps Auto Dealers Better Target Customers With Polk Lead Scoring Integration and Database Enhancement Services

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The Polk Blog ::

The Polk Blog offers perspectives from Polk experts about hot topics affecting the auto industry.

Dealers Got Down to Business at NADA 2010 (2/18/2010)

iCar (2/16/2010)

Retail Throughput for U.S. Dealerships is Key Issue in OEM Network Consolidation Efforts (2/15/2010)

Polk EuroCar Seminar – Network Planning Questions & Answers (2/10/2010)

Why Don't Hybrids Sell in Emerging Markets? (2/9/2010)